Mighty Good believes everybody should have affordable quality cotton underwear sourced from the most ethical and sustainable supply chain we can find. We think they should come with a carbon offset too.

Co-founder Hannah’s experience with ethical textiles supply chains in India (for her label Audrey Blue brought her into contact with Chetna Organics, an internationally recognised supplier of organic and Fairtrade produced cotton, and their production partner, Rajlakshmi Cotton Mills.

Through them, Hannah met with organic cotton farmers and makers and saw first hand how fashion, done well, can create sustainable viable livelihoods while also improving environmental outcomes in the textile supply chain –  the second most polluting industry on earth.

After a decade and more of running creative businesses in PR, publishing and fashion design, Elena knew she wanted to craft an ethical brand that not only produced good quality garments, but empowered consumers to make better ecofashion choices.

With Hannah and Elena’s combined industry knowledge and love for organic and Fairtrade cotton, the Mighty Good company began.

Our Mighty Good Team.

We have the most fantastic Team behind us making sure that our underwear looks and feels great and meets the strictest environmental and ethical standards.

Name: Hannah Parris
Role: Co-Founder and Business Manager

Bio: Hannah Parris is a reluctant academic, eco-fashion warrior and entrepreneur with a love of coffee and chocolate (organic + Fairtrade of course). Hannah is the business guru and CEO of  Mighty Good.

Name: Elena Antoniou
Role: Co-founder and Director of Marketing and Communications

Bio: Elena is our creative genius. She is a PR and Marketing expert with a love of (cooking and eating) good food, vintage fashion and miniature dachshunds. She knows what people like and won’t stop until everything is perfect!

Name: Rajat Jaipuria
Role: Factory Owner and Manager

Bio: Joining his family firm in the 90s, Rajat has developed a highly respected ethically run factory focussed on certified organic and Fairtrade cotton. A hero in the eco-fashion world, he is proving that commercially viable ethical production at scale is possible.

Name: Sonu Kumar Singh
Role: Factory Production Manager

Bio: Sonu is ‘our man in Kolkata’  – the production manager in the Rajlakshmi factory ensuring that the production of your underwear happens smoothly and on time!

Name: Kaylene Bradley
Role: Pattern Maker

Bio: Kaylene is a multi-talented, well respected pattern maker and our technical boffin ensuring that your underwear is a good fit.

Name: Richard Cobden
Role: Business Support

Bio: Richard is our book keeping guru that makes sure our accounts are spick and span and advises us on day to day business operations.

Name: Eran Thomsen
Role: Film Maker

Bio: Eran is the creative brain — read writer and director –  behind our film “Uncomfortable”. We blame him for the jokes!

Name: Marty McGrath
Role: Film Producer and Editor

Bio: What Marty can’t do with a camera and editing equipment isn’t worth knowing. He is our go to technical boffin and techo mentor.

We may be small but our aims are big

While our products are  small, our aims are big.

Mighty Good’s ambition is to build a strong Australian Fairtrade organic cotton brand that engages consumers about how they view, understand and consume cotton. We are not just making a new underwear range. Our goal is the see ethically produced cotton become a acceptable product accessible and affordable to everyone – in much the same way that ‘fairtrade’ or ‘organic’ food products are. By engaging with a certified organic and fairtrade supply chain, we are  turning ethical business practice into a viable business that treats people with respect, actively manages the eco-impact of the production process and delivers on customer demands for comfortable undies for bodies of all shapes and sizes.

How you vote with your money and where you choose to buy is powerful – you are part of a bigger story about making the fashion world more ethical and sustainable. Come join us change the face of fashion.

The Hope Foundation

(charity number is SC038809)

The Hope Foundation provides protection, education, health services and economic training opportunities to women and children living in the slums and streets of Kolkata — one of the poorest cities in India —  the place where we make our undies.

Mighty Good is starting off our business the way we wish to continue — but supporting a charity that is making a real difference to the people in India, a country that we have grown to love.

We are starting our relationship with Hope by sponsoring a child and signing up Hannah for a charity run in July (‘something has to motivate me to get fit’ – Hannah).

We hope to grow our support in the future and will post updates here.

You can find out more about The Hope Foundation through their website:

Shipping to the United States soon - stay tuned for more news! Dismiss