We all know about the problem of climate change and the urgent need to reduce our greenhouse gas emissions

(and if you don’t, where have you been… oh… okay… check this out).

We are on our way to becoming carbon neutral!

Although some of our supply chain uses renewable energy, and organic cotton farming boosts the ability of the soil to retain carbon, it is inevitable that the production of our undies will result in some unwanted carbon emissions — for example through transport of our undies from India to you.

To cover these emissions we have purchased a 1kg carbon offset for each pair of underwear sold. This doesn’t make us carbon neutral (yet) – as a small company we don’t have the resources to fully assess the carbon emissions throughout our supply chain and get that certified under the relevant standards.

But we aim to be carbon neutral certified by 2020, and we think we’ve made a good step in the right direction.

Our offsets are purchased through a company called SouthPole, who in turn, has developed a range of carbon reduction projects around the world.


Our carbon credits are only purchased from projects that comply with the Gold Standard Emissions  Offset Standard — which is considered the world’s most ethical, reliable and trustworthy emissions offset program. More information about the source projects for our carbon offsets can be found here.

This may seem like a small thing — but that is what the solution to our climate crisis will be made of, millions of small things (and big things) done every day by millions of people, right across the world.

If you want to find out what you can do about the climate emergency check out some of our favourite organisations:




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