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  • The Microfibre Issue.. it’s real and it’s here!

    We recently heard about a UK based campaign called #whatsinmywash raising awareness about the devastating effects that microfibres are having on our oceans. With very little research undertaken, the impact of microfibre pollution is still in its early stages, however its estimated that 1/3 of all primary microplastics in our oceans come from washing textiles,…

  • The ladies behind Green & Simple

    Who is behind Green + Simple and how do you know each other? Jenny Ringland and Erica Watson. We’re both journalists, mums and have known each other for around a decade. We first met when we worked together as writers for News Corp. We had mutual friends but we hit it off straight away! When…

  • Sustainable Winter Wardrobe

    Five Tips For a Sustainable Winter Wardrobe by Aleysha Campbell

    We asked our friend, supporter and Founder of The Sustainable Wardrobe what her tips for a sustainable wardrobe looks like. Get ready to take some mental notes. You can be stylish with very few pieces! Trust me, I’m a Stylist! Invest in a quality, timeless winter coat. This will be the best thing you do…

  • Ethical Options for Lady Cycle

    Ethical Options for Lady Cycle

    Other ethical options of ‘down there’ One of the motivations for us at Mighty Good Undies is to provide products and services to people to make it easier to live sustainably in all aspects of our lives. Including our undie draw. For many things in our lives there are a growing number of ‘ethical’ and…

  • Our Impact-MGU

    Social Impact of Our Underwear

    Mighty Good initially started as a concept to raise the profile of certified organic and Fairtrade cotton and to take this product , and its environmental and social benefits, to a mainstream market. Our mission is to create change in the fashion industry by proving that organic and Fairtrade production methods are scalable, profitable and…

  • Building a brand

    The Journey of Building a Brand

    We often get asked about what it was like to launch Mighty Good Undies –  here we try to distill what we’ve learnt in our short years: The Idea: You need a solid idea to start with, one that you can prove has demand in the market. We made sure we did our due diligence…

  • A Mighty Good Place

    In the MGU Sydney office, our daily routine is accompanied by our our doggie mascot: Frankie, Elena’s miniature daschund. One of the endearing things about Frankie is that she has attitude. Sure, she is a little dog and the difference between ‘sit’ and her standing isn’t huge, but her smallness never gets in the way…

  • FASHION-GOOD NEWS AMONGST THE BAD

    Fashion – Good News Amongst the Bad

    We all know the problems with our current obsession with fast fashion and we are familiar with the data and arguments for switching to organic and fairtrade cotton. But sometimes the statistics are too over whelming and you just need to see something for yourself. The story of my journey into eco-fashion underwear brand Mighty…

  • The Beginning MGU

    Mighty Good Business

    Doing business responsibly can often mean business first, responsibility second — thinking about ethics or sustainability only once trading is well underway. “At Mighty Good Undies we flipped that around”, says Hannah Parris, co-founder of the new eco-fashion underwear line, based at Impact Hub Brixton. “We started our brand because we wanted to prove that…

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