CAMILLE REED

FOUNDER THE AUSTRALIAN CIRCULAR FASHION CONFERENCE

Tell us why you are passionate about the Fashion Revolution campaign?

It’s fantastic to contribute to a long-standing campaign and one that has received nothing but positive support since the beginning. I’m incredibly passionate about the exciting developments we’re seeing in our modern fashion industry, not just the annual Fashion Revolution Campaign. The passion to be involved in positive impact projects comes from the determination we can make change happen quickly, it’s incredible we can build a global tribe to push the importance of ethical and environmental change. This is game-changing.

What does sustainable fashion to mean to you?
Sustainable Fashion is a very broad topic, one that I believe is closely intertwined with the circular design wheel (based upon the circular economy model of manufacturing goods). Sustainable fashion is a complex topic, I personally work with industry to assist in their success over the next 5-10 years. It’s the first time in fashion history we’re at a cross roads where we can develop transformative materials and new processes to improve the meaning of style and brand identities. An exciting time for both customer and the brands.

How important do you think it is for fashion brands to help tackle poverty and climate change (please explain why/and or how you think this can be achieved)?
Ethical and environment co-exist, it’s a holistic understanding that both sides of the story need to be addressed and performing well. It would appear disjointed if one side of the spectrum was seeing enormous improvements, for example we can’t have a strong, successful labour force and poor materials and chemicals fed into the supply chain. It’s equally important for industry to look at urgent improvements to both aspects. Fortunately a great deal of work has gone into ethical since the formation of Fashion Revolution over six years ago, a lot has changed in this time. It’s time for the environment to be seen as the next disruptor for retail much like modern slavery was at the point of Rana Plaza – Australia now has the modern slavery act in force. Fortunately we’re seeing industry rise to the challenge to address both sides.

How important do you think it is for Fashion Brands to share where their garments are made from and the source of the raw materials they use?

Transparency and traceability is very important, no longer looked upon as leaking valuable resources for other brands to steal IP, sharing information strengthens industry’s resistancy and relevancy. After all, every apparel company makes and sources their product from the same parts of the world. Information and resource sharing is becoming a positive attribute in the modern business of fashion because competitive advantage and market scale for new technology can be obtained by companies which may not have had access in the past.

Do you have a love story in your wardrobe? If so, what it is?
My whole wardrobe is a love story. Having worked with several large companies in Melbourne during my commercial career I’ve had the pleasure of learning and appreciating every level of fashion and style, but mostly the incredible luxe labels these companies use to purchase as product development samples from buying trips in the Northern Hem. Staff samples sales were exciting and wild!

Since I can remember my outfits have been fashion forward, right from the beginning of high school. I’ve always shopped pre-loved (market and op-shops) and my wardrobe consists of pieces I’ve had since I was 15 right through to pre-loved, last season, silk Country Road shirt from a consignment store close to home.

What is your favourite MGU style and why?

All time fave shape is the bikini brief because the cheeky side elastic is super discreet when wearing pants or dresses, they offer a less is more option without having to wear a g-string!

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