Bare for Good Campaign
MGU has invited eleven Celebrities and Change Makers to ‘bare’ themselves for ‘good’ to help promote a shift in the way we view fashion.
Fashion Revolution week (24th – 30th April) is all about asking the bigger question about ‘where do our clothes come from?’
The Bare for Good campaign features portraits of each celebrity stripped ‘bare’ to raise awareness of the shocking reality of who made our
clothes. The ‘bare’ facts about our underwear are revealed in this new campaign by Mighty Good Undies to help switch attitudes towards the
environmental and human rights impacts of our underwear.
Website launching 24.4.2017